Category Archives: Online Media

Why digital marketing is damaging your marketing efforts

Digital Marketing – in my opinion – is one of the most damaging phrases being bandied around by marketing experts today. By simply using the phrase you are segmenting the digital landscape from your overall marketing strategy, so it sits as a standalone silo, traditionally with a dedicated team with a disconnect from the higher […]… 

A year in the making – Agency life

I can’t believe that this time last year I had said goodbye to my old job, and was looking to start a new journey into Agency life. I’ve been working within the publisher side since first starting my career in advertising 10 years ago. For those that don’t know being “publisher side” means working for […]… 

Is your business anti-social?

If so then you need to change that straight away! Social media is something that any business, no matter how big or small, needs be involved with. 2.67 billion people* are expected to be on social media in 2018! So no matter what your buyer personas are there will always be someone on a platform. With […]… 

A week in the life of PAB’s Digital Marketing Apprentice- Week 3

I passed!! Google analytics videos are now a past time for me. After 2 attempts I finally got 84% meaning that I can now count myself as being Google Certified. It wasn’t just watching videos that helped me understand what I was doing; I had to use Analytics to fully understand what the exam was […]… 

A week in the life of PAB’s Digital Marketing Apprentice- Week 2

Week 2 of my year at PAB Studios went just as well as the first. The only downside was failing my Google Analytics exam! Even though I have watched so many videos on how Google Analytics works, metrics and dimensions, ecommerce and different ways of reporting I was still not where I needed to be […]… 

A week in the life of PAB’s Digital Marketing Apprentice- My first week.

Hi I’m Hannah Banks the new apprentice at PAB Studios, and for the next year I will be doing a blog every week. (We will see how long that commitment lasts for!) I’ve joined the team as a Digital Marketing Apprentice meaning I’m working mainly with Shaun Sables (Digital Advertising Manager). If I am being […]… 

Social Media “boo”sts engagement with PAB Studios, Wakefield.

We had a lot of fun distressing clothes to get into character for our Halloween video last week. Everyone looked amazing and a lot more scary than we imagined, with deathly pale faces, blacked out eyes even blood dripping from carefully crafted scars. The effort was commendable and certainly contributed towards a very receptive Facebook […]… 

Need a hand with your social media?

Struggling with Social Media Marketing? Need a campaign that understands your core values and promotes them positively? Contact PAB. Facebook posting the easy way – increase your exposure, target new markets and get your message across. PAB can unravel Facebook advertising and scheduled posting across all social media.    … 

A Hair Raising New Website from PAB!

The Hair Retreat, based near Leeds and York, needed a website to shout about something that is normally talked about in whispers! Laser hair removal is the best permanent hair removal technology, but clients often want a discreet service, where customers can come and go (often in their lunch hour) or just after work. Permanent […]…