Getting to know – Darren King

We thought that it was about time that we introduced you to our amazing team. We have so many big characters at PAB Studios, so we thought you’d be interested in getting to know them!

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Darren King – Account Director

1. What does your job involve?
To direct and deliver concise marketing plans across a multi- channel platform maximising and measuring effectiveness within agreed client budgets. To constantly improve and develop our clients marketing strategies.


2. How long have you worked at PAB?
12 years


3. What were you doing before PAB?
Worked at Yorkshire Auto Trader for 15 years moving up the ranks from Sales Executive to Sales Manager then Trade Manager running a team of 15 sales people, we specialised in the Franchise/ independent car supermarket sector. Before that I worked at The Yorkshire Weekly Newspaper Group which is more commonly known as the Wakefield Express Group.


4. What did you want to be when you were younger?
A professional footballer!! (Didn’t we all) I still think there is time!


5. If you could be anywhere, right now, where would you be?
This may sound a little cliché…right here doing what I do. (If I did win the lottery then a trip to the moon would be good!)


6. If you could do anything, what would you do?
Would love to travel around the world spending time in places I’ve only dreamed about – too much to do too little time!


7. What are your pet peeves?
Poor customer service and “it’s OK” attitudes, generally things not getting done properly. I pride myself on going the extra mile for anyone of our clients. If our clients are prepared to invest in our business then I and my team are all in!


8. What are you passionate about?
Doing things for the right reasons and whatever tasks we take on they are done with a professional attitude and are seen and thought to the very end.


9. What have you gained from PAB Studios?
The importance of transparency with our clients and suppliers, a lot of our growth as a business comes from our clients and our network recommending us!


10. What is your favourite thing about working at PAB?
Its only 2.7 miles from home!! (Only joking)…. We have one of the best working environments I have ever experienced. Plus at the same time we offer our clients a professional and industry leading service. I truly believe that all the guys here at PAB enjoy what they do.