A re-fresh’ing approach for Leeds based food Manufacturer -Troy Foods!

Troy-Foods-LogoThink of food manufacturing in Leeds and Troy Foods are probably the first company that springs to mind. They specialise in the manufacturing of salads, prepared vegetables and delicious dressings; with an impressive range of well-known retailers already under their belt, innovation with new recipes is key to the future success of Troy foods. Troy’s Director – Paul Farrant commissioned PAB studios to design / build a new mobile responsive website, PR and social media campaign. Photography was an essential part of the strategy, so we drafted in Paul Goddard, experienced food and product photographer. Today’s walk around the factories in Leeds provided PAB Company Director, Camille Johnson and Paul With a fantastic opportunity to see food manufacturing at its best – bringing the overall brand vision to life. With a thorough hygiene inspection prior to entering the immaculate factory floors; they saw through their own tears when passing through the onion cutting room to find a “Willy Wonka” style world of vegetable and salad recipes. Camille states, “This initial insight is paramount to developing their brand; visually enlightening customers into the world of Troy. It has helped us see through the client’s eyes; so we can deliver “fresh appeal” which is exactly what retailers are looking for”.