Tag Archives: advertising campaign

In the digital age -Are advertisers targeting too tightly and paying too much attention to hype that print has no future?”

PAB’s Director – Camille Johnson recently wrote this article which answers many questions that are currently surrounding the use of print. She expresses her opinions in the article below.   There are many digital gurus who are spreading the message that print is dead. This isn’t the case.  88% of magazine readers in the UK […]…