Tag Archives: digital marketing

Announcing Our Proud Support Of Wakefield Hospice’s 10k Event

Last year over 2,000 runners took part in the Wakefield Hospice 10k, raising over £75,000 for patient care at the hospice. This year we have the honour of announcing we are co-sponsoring this amazing and worthy event – which will take place on Sunday 25th March 2018. Alongside Arnold Clark and Beaumont Legal, we have […]… 

In the digital age -Are advertisers targeting too tightly and paying too much attention to hype that print has no future?”

PAB’s Director – Camille Johnson recently wrote this article which answers many questions that are currently surrounding the use of print. She expresses her opinions in the article below.   There are many digital gurus who are spreading the message that print is dead. This isn’t the case.  88% of magazine readers in the UK […]… 

Why digital marketing is damaging your marketing efforts

Digital Marketing – in my opinion – is one of the most damaging phrases being bandied around by marketing experts today. By simply using the phrase you are segmenting the digital landscape from your overall marketing strategy, so it sits as a standalone silo, traditionally with a dedicated team with a disconnect from the higher […]…