Tag Archives: Google Analytics

A year in the making – Agency life

I can’t believe that this time last year I had said goodbye to my old job, and was looking to start a new journey into Agency life. I’ve been working within the publisher side since first starting my career in advertising 10 years ago. For those that don’t know being “publisher side” means working for […]… 

A week in the life of PAB’s Digital Marketing Apprentice

The past few weeks have definitely been busy ones! Coming back from training and getting straight back to work was harder than I thought. Even though I had only been at training for a week I had become used to waking up at a certain time, having breaks at a certain time and just the […]… 

A week in the life of PAB’s Digital Marketing Apprentice- Week 3

I passed!! Google analytics videos are now a past time for me. After 2 attempts I finally got 84% meaning that I can now count myself as being Google Certified. It wasn’t just watching videos that helped me understand what I was doing; I had to use Analytics to fully understand what the exam was […]… 

A week in the life of PAB’s Digital Marketing Apprentice- Week 2

Week 2 of my year at PAB Studios went just as well as the first. The only downside was failing my Google Analytics exam! Even though I have watched so many videos on how Google Analytics works, metrics and dimensions, ecommerce and different ways of reporting I was still not where I needed to be […]…