Tag Archives: marketing

Why digital marketing is damaging your marketing efforts

Digital Marketing – in my opinion – is one of the most damaging phrases being bandied around by marketing experts today. By simply using the phrase you are segmenting the digital landscape from your overall marketing strategy, so it sits as a standalone silo, traditionally with a dedicated team with a disconnect from the higher […]… 

A year in the making – Agency life

I can’t believe that this time last year I had said goodbye to my old job, and was looking to start a new journey into Agency life. I’ve been working within the publisher side since first starting my career in advertising 10 years ago. For those that don’t know being “publisher side” means working for […]… 

Is your business anti-social?

If so then you need to change that straight away! Social media is something that any business, no matter how big or small, needs be involved with. 2.67 billion people* are expected to be on social media in 2018! So no matter what your buyer personas are there will always be someone on a platform. With […]… 

A week in the life of PAB’s Digital Marketing Apprentice

The past few weeks have definitely been busy ones! Coming back from training and getting straight back to work was harder than I thought. Even though I had only been at training for a week I had become used to waking up at a certain time, having breaks at a certain time and just the […]… 

We are feeling the love!!

So its Valentine’s Day today and we are all definitely feeling the love! We were all greeted with a chocolate love heart on our desks this morning, unfortunately for my diet. It is easy to overlook the employees within a company but they are what make a business work. Little things, like a chocolate heart, […]… 

A week in the life of PAB’s Digital Marketing Apprentice- Week 3

I passed!! Google analytics videos are now a past time for me. After 2 attempts I finally got 84% meaning that I can now count myself as being Google Certified. It wasn’t just watching videos that helped me understand what I was doing; I had to use Analytics to fully understand what the exam was […]…