Five Top Tips For Start Up Businesses


Morris & Rose – Our start-up superstars

Morris and Rose located just off central from the busy little town of Mirfield.

Situated in the heart of Hopton (lower), amongst a few pleasantly humbling shops such as; ‘Ushi Clothing’ and ‘Lower Hopton News’.

Literally a five minute walk from the local Mirfield train station. Calder Road offers settling surroundings for the talented duo, as they blossom into their second year of business.

We love working with start-up businesses. It gives us great pleasure in seeing their growth in business. We are as passionate about their ideas as we are our own. In our contribution we aim to put small/start up businesses at the pinnacle of their localised profession, whilst maintaining brand ethos.

Testimonial from: Morris & Rose

We approached PAB Studios with a vision. They nurtured our ideas from the start and turned them into reality. Our earliest concern was how our brand would look. We wanted to make sure our logo and design work gave the right impression to attract clients. When we received the designs back, our expectations were exceeded. Mirfield is very competitive for hair and beauty! We acknowledged right from the get go how important brand is. Both of us knew it would play a massive role in making us stand out from the crowd. Thankfully PAB Studios ‘got us’. We now have a professional website and an amazing shop front that gets compliments from our lovely-new clients. PAB Studios deal with our print work on a regular basis and they maintain a fantastic service!”


PAB Studios have put together FIVE TOP TIPS for start-up businesses, to get you well on your way:


  1. Fill out a detailed business plan

Fail to plan, prepare to fail

Filling out a detailed business plan is compulsory when starting up your own business. It helps identify your strengths and weaknesses and things you might not of considered as a factor. Completing this will also conclude wether your business is financially feasible.


  1. Brand Positioning

We use Brand to project who we want to be in the world, how we want people to perceive us, and how we want to feel about ourselves

Understanding who you are as brand will make you more approachable. Be consistent and make sure you are always appealing to your target audience.


  1. Seek professional advice

When you need professional advice, get it from professionals, not from your friends

Seek advice from working professionals. It’s good to get a second opinion from someone who is successfully running a business, even better if they are working in a similar industry.


  1. Be more wolf

wolves dont lose sleep over the opinions of sheep

We are not referring to the film ‘Wolf Of Wall Street’ for all the wrong reasons but more on the idea of having confidence within yourself. Be a leader, take risks, set goals and have faith in your ability.


  1. TOP TIP – From Camille Johnson Director PAB Studios

People spend months dreaming about running their own business and spend even more time planning the launch. It can be a stressful time thinking how you’re going to make money every week so more often than not these fears result in us not going through with the business at all just because we over think it. The mistake people make, is waiting for everything to be perfect, when, nothing in life is perfect.

Don’t put off launching a business just because it’s a full moon or the forecast is bad so it’ll be bad luck, think like Nike, “Just do it”. You can fine tune areas over the coming months and if you need to change direction if the original plan isn’t working, a fine tweak here and there can make all the difference.

PDCA, Plan, Do, Check, Adjust…..”Do” being the most important part of the start-up process.