Nine in ten of us still tune in to the radio each week. That’s just under 50 million people – 100 million captive ears waiting to soak up some audio goodness.
I bet you can recall a memorable, mildly annoying radio ad without a second’s hesitation. How else would you know that Autoglass repair and Autoglass subsequently replace without that little jingle?!
Radio ads stick with us in a way that no other form of advertising can, and science agrees.
Involuntary Muscle Memory – otherwise known as an earworm – is a catchy piece of noise which sticks in our head long after we’ve heard it. Latching your business onto a earworm can do wonders for brand awareness.
Advertising on the radio is a surprisingly cost and time effective way of communicating your key messages and making them stick.
We’ll help you keep up with changing habits, too.
Around half of all radio listening in the UK is now done digitally, presenting brands with a whole host of stations and different demographics to reach out to. Knowing how to keep up with modern digital listening habits is something we can help you with – and it could make all the difference for your business.
Based on your preferred target audience, our expert creative team can craft a radio-friendly ad, sketching out your USPs using sound and planting a few future earworms in the process.
We’ve built up a strong network on industry contacts over the years, so there’s plenty of options available depending on your objectives. You can go local, regional or national and target every demographic imaginable. You can be as broad or as narrow as you like.
Plus you can take advantage of our audio composition services at the same time.
And if you’re not quite sure who to target, we can point you in the right direction.