Golf course, wedding venue and conference centre.
As if you didn’t need enough encouragement to use the wonderful facilities at Darrington Golf Club for your next event, they go and stick £100 behind the bar for you. The offer formed part of Darrington’s radio and digital campaign, aimed at attracting enquiries for their party and event venue.
We created a memorable advert built around the £100 bar offer for a 4-week schedule on Heart radio, directing listeners to a revamped section of the website dedicated to the venue’s facilities and services. We also produced a downloadable brochure to support the online campaign.
Darrington were receiving enquiries within a couple of days of the advert’s first airing, and had secured their first offer booking within a week. It was obviously a pretty catchy radio ad; even more bookings flowed in over the next few weeks, alongside a general uplift in enquiries for the golf and wedding side of the business.
The facilities and surroundings at Darrington also make it a great wedding venue. We worked on a campaign aimed at bringing in more wedding bookings, one which maintained brand cohesion and achieved maximum impact with a limited budget.
We created a number of physical assets which could be used time and time again, including pull-up banners in prominent locations and a matt-laminated folder which highlights offers, prices and menus. An exclusive tag was also added to their exclusive wedding folder which drew attention to the venue’s cost-effective midweek wedding options.
We have used PAB Studios since 2011 and haven’t looked back since. The team are friendly with a supportive attitude towards new projects. PAB did an incredible job redesigning our logo and revamping our website. Their marketing campaigns have helped increase our brand awareness and brought new members to the club. The support and creativeness PAB offer to the club are outstanding, backed up with the results.
Michael Allsop – General Manager
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